Содержание
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UNIT |
ACADEMIC WRITING |
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1 International Economics p. 8 |
Text 1 Economics and economic indicators
Text2 Three mistakes the U.K. Government made in the Brexit negotiations |
Discussing types of economies
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BREXIT and its potential impact on UK`s economy and economic indicators |
Describing a diagram
Linking words and transition signals |
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2 Financial Markets p.18 |
Text 1 Types of financial markets
Text2 Banking on blue chip stocks |
Discussing economic and financial terms |
Coca Cola company report |
Describing a line graph |
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3 Financial and Managerial Accounting p. 29 |
Text 1 Managerial accounting Techniques
Text 2 Financial management functions |
Discussing differences between financial and managerial accounting
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Case study: Browning’s budget |
Describing a cycle
Paraphrasing |
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4 Risk Management p. 40 |
Text 1 Risk management in finance
Text 2 Financial crisis could turn the tide against unrestricted capital flows |
Discussing types of financial risk and risk management |
Case study: Developing a port in India |
Describing the scheme: Decision Tree Analysis
Facts vs Opinions |
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5 Digital Economy p. 50 |
Text 1 E-commerce
Text 2 Blockchain technology |
Discussing electronic commerce models
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An online retailer wants to improve its business and brand reputation |
Describing a diagram: Modern state of digital economy;
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6 Taxes and Pricing p. 60 |
Text 1 How AI can help with your price optimization
Text 2 How taxes are reshaping society In the digital era |
Discussing pricing strategies; price optimization; types of taxes |
Case study: Auditing |
Describing a pie chart: State tax revenue sources
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7 Business Analytics p. 71 |
Text 1 Data analytics
Text 2 Data analytics vs Business intelligence |
Discussing data analytics and business analytics; types of data analytics
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Case study: Expanding business |
Writing an Abstract |
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8 Banking p. 83 |
Text 1 Retail Banking vs. Corporate Banking
Text 2 Digital Banking Is Growing Faster Than Ever |
Discussing banking products and services and the future of online banking |
Case study: Managing family business |
Describing line graphs
Title and key words |
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Appendix p. 95 |
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Keys p. 114 |
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