Reading: Ex. 1

1. Ответьте на вопросы по тексту.

1. What does graphic communication provide? 2. What does design thinking provide? 3. What problems do they solve? 4. What can meaning be affected by? 5. Can meaning be affected by the form of elements? 6. Can meaning be affected by the quantity of the elements? 7. Can meaning be affected by the way elements are distributed in space? 8. Can meaning be affected by the relative magnitude of each element? 9. Is design used for communicating complex ideas? 10. Is design used for describing biology? 11. Is design used for recording the most accurate account of a structure? 12. Does design make classification meaningful? 13. What is semiotics? 14. What are the three kinds of sign?  15. What does icon represent? 16. What does index point at? 17. What does symbol do? 18. Why are words abstract? 19. When do words have real meaning? 20. What signs are the most literal? Why? 21. What requires care? 22. What can elicit precise meaning? 23. Whom was the Franklin Mills logotype created by? 24. What can you see in the picture?