Неделя: UNIT 2: ADVERTISING AND PUBLIC RELATIONS: TOOLS | Практический курс обучения английскому языку в многопрофильном вузе («Реклама и связи с общественностью»; «Социология»)

Read the article “Advertising and Public Relations: Challenges and Implications”. Страница

True or False. Тест

Answer the questions. Задание

Match the highlighted words. Тест

Make up a long complex sentence. Задание

Look at the statement. Give your comment. Задание

Match the well-known PR tools with their definitions. Тест

Fill in the words from the previous exercise. Тест

Answer the questions. Задание

Discuss the following case. Задание

Make up a presentation. Задание

Watch the video and answer the questions. Задание

Computer-assisted Language Learning. Задание

Choose the right form. Тест

Complete with if, unless, until or as soon as. Тест

Fill in the blanks with a suitable contrast connector. Тест

Rewrite the sentences using connectors in brackets. Задание

Rewrite the sentences so that they have the same meaning. Задание

Общее

Содержание

Введение

UNIT 1: ADVERTISING VS PR

Read the article “How to Choose Between PR &amp; Advertising”

Find differences and similarities

Generate the definitions

Sort out the characteristics

Match the highlighted words

Make up sentences

Presentation

Case study

Project task

Watch the video

Computer-assisted Language Learning

Academic writing

Watch the video

Match the formal words

Match the informal words

Rewrite the informal emails

UNIT 2: ADVERTISING AND PUBLIC RELATIONS: TOOLS

Read the article “Advertising and Public Relations: Challenges and Implications”.

True or False.

Answer the questions.

Match the highlighted words.

Make up a long complex sentence.

Look at the statement. Give your comment.

Look at the statement. Give your comment.

Match the well-known PR tools with their definitions.

Fill in the words from the previous exercise.

Answer the questions.

Discuss the following case.

Make up a presentation.

Watch the video and answer the questions.

Computer-assisted Language Learning.

Choose the right form.

Complete with if, unless, until or as soon as.

Fill in the blanks with a suitable contrast connector.

Fill in the blanks with a suitable contrast connector.

Fill in the blanks with a suitable contrast connector.

Rewrite the sentences using connectors in brackets.

Rewrite the sentences so that they have the same meaning.

APPENDIX

APPENDIX 1: COMMENT ON A QUOTATION

APPENDIX 2: LINKING WORDS

APPENDIX 3: MINDMAPS

APPENDIX 4: PRESENTATIONS

APPENDIX 5: ACADEMIC SKILLS

APPENDIX 6: GLOSSARY

REFERENCES

Section outline

Read the article “How to Choose Between PR & Advertising”