Практический курс обучения английскому языку в многопрофильном вузе («Реклама»): Find differences and similarities

Find differences and similarities

Basing on the text, identify the main differences between Advertising and PR. What are the similarities?

Общее

Содержание

Введение

UNIT 1: ADVERTISING VS PR

Read the article “How to Choose Between PR &amp; Advertising”

Find differences and similarities

Generate the definitions

Sort out the characteristics

Match the highlighted words

Make up sentences

Presentation

Case study

Project task

Watch the video

Computer-assisted Language Learning

Academic writing

Watch the video

Match the formal words

Match the informal words

Rewrite the informal emails

UNIT 2: ADVERTISING AND PUBLIC RELATIONS: TOOLS

Read the article “Advertising and Public Relations: Challenges and Implications”.

True or False.

Answer the questions.

Match the highlighted words.

Make up a long complex sentence.

Look at the statement. Give your comment.

Look at the statement. Give your comment.

Match the well-known PR tools with their definitions.

Fill in the words from the previous exercise.

Answer the questions.

Discuss the following case.

Make up a presentation.

Watch the video and answer the questions.

Computer-assisted Language Learning.

Choose the right form.

Complete with if, unless, until or as soon as.

Fill in the blanks with a suitable contrast connector.

Fill in the blanks with a suitable contrast connector.

Fill in the blanks with a suitable contrast connector.

Rewrite the sentences using connectors in brackets.

Rewrite the sentences so that they have the same meaning.

APPENDIX

APPENDIX 1: COMMENT ON A QUOTATION

APPENDIX 2: LINKING WORDS

APPENDIX 3: MINDMAPS

APPENDIX 4: PRESENTATIONS

APPENDIX 5: ACADEMIC SKILLS

APPENDIX 6: GLOSSARY

REFERENCES

Find differences and similarities

Read the article “How to Choose Between PR & Advertising”