Sort out the characteristics
1. Sort out the characteristics in bubbles between Advertising and PR
(https://keydifferences.com/difference-between-advertising-and-public-relations.html )
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Basis for Comparison |
Advertising |
Public Relations |
|
Meaning |
A technique of drawing public attention to products or services, mainly through paid announcements, is called Advertising/ a practice of strategic communication that aims at building mutually beneficial relationship between the company and the public. |
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Media |
Purchased/earned |
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Communication |
One way/ two way |
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Focuses on |
Promotion of product or services, with an aim to induce the intended audience to buy./ Maintaining a positive image of the company in the media |
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Control |
The company has full control over the ad./ The company can pitch the story, but has no control over, how media uses or does not uses at all. |
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Placement |
Guaranteed/ no guarantee |
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Published |
As long as you are willing to pay for./ only once |
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Credibility |
Less/high |
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2. Analyse the comparison chart. Do you have something to add?