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UNIT
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READING
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SPEAKING
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LISTENING
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ACADEMIC WRITING
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1
Advertising Vs PR
pp. 8 - 18
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How to Choose Between PR & Advertising
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Presentation PR Vs Advertising
Project “Selling skills”
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Top Funniest Commercials of 2018
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Formal/Informal Style
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2
Advertising and Public Relations: Tools
pp. 19 - 30
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Advertising and Public Relations: Challenges and Implications (1)
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PR campaign Case Discussion
Presentation
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Discussing if a civil engineering career is for you
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Linking Words
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3
Advertising and Public Relations: Challenges
pp. 31 - 44
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Advertising and Public Relations: Challenges and Implications (2)
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Report on the worst PR campaign of all times
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Mountain Dew 'Racist' Commercial: Pepsi Pulls Goat Ad Dubbed, "Most Racist Commercial Ever
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Outline and Paragraphs
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4
Marketing methods
pp. 45 - 57
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Away With SWOT Analysis
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Presentation on a marketing analysis method
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SWOT Analysis - Swot makes Netflix so successful anyway?
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Paraphrasing and Citation
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5
Sociological methods
pp. 58 - 69
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Understanding and Evaluating Survey Research
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Survey methodology presentation
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Race & Privilege: A Social Experiment | Regardless Of Race | CNA Insider
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Introduction and conclusion
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6
Excellence issues in PR
pp. 70 - 81
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Evaluating Efficacy in Public Relations/ Corporate Communication Programming: Towards Establishing Standards of Campaign Performance
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Diagram discussion: measurement in PR
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The Secret Behind Coca-Cola Marketing Strategy
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Argument and discussion
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7
PR society
pp. 82 - 92
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Public Relations Society of America (PRSA) Code of Ethics
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Case study
Presentation: Code of ethics violations
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Top PR nightmares: What went wrong
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Abstract writing
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8
Career in PR and Marketing
pp. 93 - 105
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Five must-have skills for a career in PR
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Discussion
Presentation: Dream position in PR
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5 Things You Should Know Before Your PR Interview
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Cover letter writing
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Appendix 1
Comment on a quotation
pp. 106
Appendix 2
Linking words
pp. 107
Appendix 3
Mindmaps
pp. 110
Appendix 4
Presentations
pp. 111
Appendix 5
Academic Skills
pp. 113
Appendix 6
Glossary
pp. 133
References
pp. 145
KEYS
pp.146
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