Содержание
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UNIT |
READING |
SPEAKING |
LISTENING |
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1 Advertising Vs PR pp. 8 - 18 |
How to Choose Between PR & Advertising |
Presentation PR Vs Advertising Project “Selling skills” |
Top Funniest Commercials of 2018 |
Formal/Informal Style |
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2 Advertising and Public Relations: Tools pp. 19 - 30 |
Advertising and Public Relations: Challenges and Implications (1) |
PR campaign Case Discussion
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Discussing if a civil engineering career is for you |
Linking Words |
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3 Advertising and Public Relations: Challenges pp. 31 - 44
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Advertising and Public Relations: Challenges and Implications (2) |
Report on the worst PR campaign of all times |
Mountain Dew 'Racist' Commercial: Pepsi Pulls Goat Ad Dubbed, "Most Racist Commercial Ever |
Outline and Paragraphs |
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4 Marketing methods pp. 45 - 57
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Away With SWOT Analysis |
Presentation on a marketing analysis method |
SWOT Analysis - Swot makes Netflix so successful anyway? |
Paraphrasing and Citation |
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5 Sociological methods pp. 58 - 69
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Understanding and Evaluating Survey Research |
Survey methodology presentation |
Race & Privilege: A Social Experiment | Regardless Of Race | CNA Insider |
Introduction and conclusion |
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6 Excellence issues in PR pp. 70 - 81 |
Evaluating Efficacy in Public Relations/ Corporate Communication Programming: Towards Establishing Standards of Campaign Performance |
Diagram discussion: measurement in PR |
The Secret Behind Coca-Cola Marketing Strategy |
Argument and discussion |
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7 PR society pp. 82 - 92
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Public Relations Society of America (PRSA) Code of Ethics |
Presentation: Code of ethics violations
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Top PR nightmares: What went wrong |
Abstract writing |
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8 Career in PR and Marketing pp. 93 - 105 |
Five must-have skills for a career in PR |
Discussion Presentation: Dream position in PR
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5 Things You Should Know Before Your PR Interview |
Cover letter writing |
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Appendix 1 Comment on a quotation pp. 106
Appendix 2 Linking words pp. 107
Appendix 3 Mindmaps pp. 110
Appendix 4 Presentations pp. 111
Appendix 5 Academic Skills pp. 113
Appendix 6 Glossary pp. 133
pp. 145
KEYS pp.146
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