Практический курс обучения английскому языку в многопрофильном вузе («Реклама и связи с общественностью»; «Социология»)

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• Select section General

  General

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  Курс является электронной версией учебного пособия Мезенцева М. Е. Практический курс обучения английскому языку в многопрофильном вузе. Реклама и связи с общественностью. Социология : учеб. пособие / М. Е. Мезенцева, Ю. Ю. Радченко. – СПб. : ПОЛИТЕХ-ПРЕСС, 2019. – 155 с. 

  Книга содержит аутентичные научные тексты по специальности, а также разнообразные упражнения, способствующие развитию навыков практического владения английским языком, позволяющих использовать его в их будущей профессиональной и научной деятельности. Пособие предназначено для студентов магистратуры и аспирантов, обучающихся по направлению «Реклама и связи с общественностью», «Социологические исследования в рекламе и PR» и владеющих английским языком на уровне B2 по шкале CEFR.

  • Select activity Содержание

    

    Содержание Page
  • Select activity Введение

    

    Введение Page
• Select section UNIT 1: ADVERTISING VS PR

  UNIT 1: ADVERTISING VS PR

  

  “Advertising is saying you’re good. PR is getting someone else to say you’re good."

  Jean-Louis Gassee, Founder of BeOS

  • Select activity Read the article “How to Choose Between PR & Advertising”

    

    Read the article “How to Choose Between PR & Advertising” Page
  • Select activity Find differences and similarities

    

    Find differences and similarities Assignment
  • Select activity Generate the definitions

    

    Generate the definitions Assignment
  • Select activity Sort out the characteristics

    

    Sort out the characteristics Assignment
  • Select activity Match the highlighted words

    

    Match the highlighted words Quiz
  • Select activity Make up sentences

    

    Make up sentences Assignment
  • Select activity Presentation

    

    Presentation Assignment
  • Select activity Case study

    

    Case study Assignment
  • Select activity Project task

    

    Project task Assignment
  • Select activity Watch the video

    

    Watch the video Assignment
  • Select activity Computer-assisted Language Learning

    

    Computer-assisted Language Learning Assignment
  • Select activity Academic writing

    

    Academic writing Page
  • Select activity Watch the video

    

    Watch the video Assignment
  • Select activity Match the formal words

    

    Match the formal words Assignment
  • Select activity Match the informal words

    

    Match the informal words Assignment
  • Select activity Rewrite the informal emails

    

    Rewrite the informal emails Assignment
• Select section UNIT 2: ADVERTISING AND PUBLIC RELATIONS: TOOLS

  UNIT 2: ADVERTISING AND PUBLIC RELATIONS: TOOLS

  

  “If it was down to my last dollar, I would spend it on public relations.”

  Bill Gates, Chairman Bill & Melinda Gates Foundation, Microsoft

  • Select activity Read the article “Advertising and Public Relations: Challenges and Implications”.

    

    Read the article “Advertising and Public Relations: Challenges and Implications”. Page
  • Select activity True or False.

    

    True or False. Quiz
  • Select activity Answer the questions.

    

    Answer the questions. Assignment
  • Select activity Match the highlighted words.

    

    Match the highlighted words. Quiz
  • Select activity Make up a long complex sentence.

    

    Make up a long complex sentence. Assignment
  • Select activity Look at the statement. Give your comment.

    

    Look at the statement. Give your comment. Assignment
  • Select activity Look at the statement. Give your comment.

    

    Look at the statement. Give your comment. Assignment
  • Select activity Match the well-known PR tools with their definitions.

    

    Match the well-known PR tools with their definitions. Quiz
  • Select activity Fill in the words from the previous exercise.

    

    Fill in the words from the previous exercise. Quiz
  • Select activity Answer the questions.

    

    Answer the questions. Assignment
  • Select activity Discuss the following case.

    

    Discuss the following case. Assignment
  • Select activity Make up a presentation.

    

    Make up a presentation. Assignment
  • Select activity Watch the video and answer the questions.

    

    Watch the video and answer the questions. Assignment
  • Select activity Computer-assisted Language Learning.

    

    Computer-assisted Language Learning. Assignment
  • Select activity Choose the right form.

    

    Choose the right form. Quiz
  • Select activity Complete with if, unless, until or as soon as.

    

    Complete with if, unless, until or as soon as. Quiz
  • Select activity Fill in the blanks with a suitable contrast connector.

    

    Fill in the blanks with a suitable contrast connector. Quiz
  • Select activity Fill in the blanks with a suitable contrast connector.

    

    Fill in the blanks with a suitable contrast connector. Quiz
  • Select activity Fill in the blanks with a suitable contrast connector.

    

    Fill in the blanks with a suitable contrast connector. Quiz
  • Select activity Rewrite the sentences using connectors in brackets.

    

    Rewrite the sentences using connectors in brackets. Assignment
  • Select activity Rewrite the sentences so that they have the same meaning.

    

    Rewrite the sentences so that they have the same meaning. Assignment
• Select section UNIT 3: ADVERTISING AND PUBLIC RELATIONS: CHALLENGES

  UNIT 3: ADVERTISING AND PUBLIC RELATIONS: CHALLENGES

  
• Select section UNIT 4: MARKETING METHODS

  UNIT 4: MARKETING METHODS
• Select section UNIT 5: SOCIOLOGICAL METHODS

  UNIT 5: SOCIOLOGICAL METHODS
• Select section UNIT 6: EXCELLENCE ISSUES IN PR

  UNIT 6: EXCELLENCE ISSUES IN PR
• Select section UNIT 7: PR SOCIETY

  UNIT 7: PR SOCIETY
• Select section UNIT 8: CAREER IN PR AND MARKETING

  UNIT 8: CAREER IN PR AND MARKETING
• Select section APPENDIX

  APPENDIX

  • Select activity APPENDIX 1: COMMENT ON A QUOTATION

    

    APPENDIX 1: COMMENT ON A QUOTATION Page
  • Select activity APPENDIX 2: LINKING WORDS

    

    APPENDIX 2: LINKING WORDS Page
  • Select activity APPENDIX 3: MINDMAPS

    

    APPENDIX 3: MINDMAPS Page
  • Select activity APPENDIX 4: PRESENTATIONS

    

    APPENDIX 4: PRESENTATIONS Page
  • Select activity APPENDIX 5: ACADEMIC SKILLS

    

    APPENDIX 5: ACADEMIC SKILLS Page
  • Select activity APPENDIX 6: GLOSSARY

    

    APPENDIX 6: GLOSSARY Page
  • Select activity REFERENCES

    

    REFERENCES Page