In pairs. Discuss the following case. Define the pluses and minuses of the PR campaign. Was is worth it? (https://blog.hubspot.com/marketing/public-relations-examples )

https://lacriaturacreativa.com/wp-content/uploads/2018/03/old-spice-0.png

When Fragrance brands advertise in magazines, they usually show off their aromas by drenching an ad with their latest cologne or perfume. But Old Spice realized people usually don’t enjoy unexpectedly pungent scents violating their nostrils when they’re flipping through their favorite magazine. So in typical Old Spice fashion, they gently ribbed other fragrance brands by inserting a paper blazer doused in their new cologne, Captain, in their print ad in GQ magazine. Then they wrote about how these paper blazers can help men attract attention not only with trendy style, but also with masculine smell. The only drawback of the blazer is that it'll turn into papier-mâché on you in the rain.

 

https://i.pinimg.com/originals/51/af/13/51af13bff51ba0f22b61d998f906f033.png

Everyone knows Elon Musk wants to send humans to Mars. So when SpaceX launched their newest rocket, Falcon Heavy, into space, it made some headlines. But when the Falcon Heavy suddenly shot a cherry-red Tesla Roadster blasting David Bowie’s 1971 hit “Life on Mars?” into orbit, it was being called the greatest automotive PR stunt in history.

The car will now float between Earth and Mars for millions of years, and serve as reminder for current and future generations to always reach for the stars. The success of both launches also improved SpaceX and Falcon Heavy’s reputation. Falcon Heavy is now the most powerful rocket on earth, so it’s realistic to say it can launch heavy satellites and future space stations into orbit, shuttle cargo to Mars, and even transport humans to the moon. And that’s exactly what Elon Musk needs the public to think if he wants to accomplish his ambitious goals.