Ex. 2.12. Do you drink Coca-Cola? Do you like it? Ask your partner the same question. Study the diagram of Coca-Cola’s distribution channels. Discuss with your partner the success of the company in supplying Coca-Cola products to different intermediaries and to final customers.

 

(From: Pelton, L.E., Strutton, D., Lumpkin, J.R. (2016). Marketing Channels. Edinburgh: Heriot-Watt University. P.1/8)