Ex. 7.8. Complete each sentence with the correct form of the underlined word. In some cases, you will need to use the negative form: 

1) produce

Although the meeting went on for hours, it was rather …………….. .

Since we introduced the new pay structure, ……………… has improved enormously.

2) profit

This line of raincoat is highly ……………. – we must dis-continue it as soon as possible.

If we are serious about improving the …………….. of these outlets, we should take a good look at staffing costs.

3) promote

We expect all our ……………. activities to cost around $2 million.

…………….. is a very important marketing function.

4) rival

The …………….. between soft drinks companies, Coca-Cola and Pepsi Cola, is very fierce.

Otis is known all over the world as a manufacturer of lifts. Its reputation in the industry is ………….. .

5) sell

Which is your best-…………. product?

Our ………….. force doubled when we took over our chief competitor.

6) value

Our stock is so ……………. that it cannot be left unguarded.

We were most impressed by the consultants we hired  -  their advice was……………

7) advertise

In our new campaign, our main ……………. medium will be television.

Benetton produced a series of eye-catching …………… for their products.

8) associate

Engineering firms often work in …………. with other companies on a major contract.

When there is a financial scandal, business people often try to ………….. themselves from those involved.

9) consume

Food, clothing and household products are all examples of …………… good.

Wine …………… is high in France, and on the increase in other European countries.

10) market

To make money, you don’t just need a good product  -  you also need excellent ………… .

Some products are very innovative, but they simply aren’t ……………. .