Практический курс обучения английскому языку в многопрофильном вузе («Менеджмент»; «Торговое дело»): Ex. 6.12. Work in pairs. Compare the SWOT analysis of the two companies (Microsoft an Apple)

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Введение

UNIT 1: TRADE AND COMMERCE

Ex. 1.1. Define the following terms

Ex 1.2. Explain the difference between “trade” and “commerce”

Ex.1.3. Read and translate the following text

Ex.1.4. Fill in the gaps with “C” (Commerce) or “T” (Trade)

Ex. 1.5. Read and render the following text in English

Ex. 1.6. Give full forms of the following abbreviations

Ex. 1.7. Fill in prepositions where necessary

Ex. 1.8. Find the synonyms from the English text

Ex. 1.9. Find the antonyms from the English text

Ex. 1.10. Fill in the gaps with the proper verb forms

Ex. 1.11. Read the text below and share your opinion

Ex. 1.12. Watch the video and answer the questions

Ex. 1.13. Watch the video and share your opinion

Ex. 1.14. Study the following comments on Academic Writing

Ex. 1.15. Compare two explanations or definitions of economics

Ex. 1.16. Put the following sentences in the correct order

Ex. 1.17. Write an essay using the following notes

UNIT 2: DISTRIBUTION CHANNELS

Ex. 2.1. Study the following terms

Ex. 2.2. Read and translate the following texts

Ex. 2.3. Fill in the gaps with “D” (Direct) or “I” (Indirect)

Ex. 2.4. Read and render the following text in English

Ex. 2.5. Answer the questions

Ex. 2.6. Fill in the gaps with appropriate terms from the box

Ex. 2.7. Complete the following table

Ex. 2.8. Fill in the gaps with appropriate prepositions if necessary

Ex. 2.9. Put the following examples of distribution to the correct column

Ex. 2.10. Use the proper verb forms

Ex. 2.11. Describe the following diagram

Ex. 2.12. Discuss with your partner the success of the company

Ex. 2.13. Give examples of companies you know and their distribution channels

Ex. 2.14. Role-play the following situation

Ex. 2.15. Watch a video about distribution channels

Ex. 2.16. Watch the video and answer the following questions

Ex. 2.17. Study the following comments on Academic Writing

Ex. 2.18. Use a suitable connective

Ex. 2.19. Read the text and write an essay

Ex. 2.20. Translate the following sentences, paying special attention to emphatic connectives

Ex. 2.21. Describe the diagram of direct distribution using as many connectives as possible

UNIT 3: WHOLESALE AND RETAIL

Ex. 3.1. Study the following terms

Ex. 3.2. Before reading the text, can you explain the difference

Ex. 3.3. Read and translate the following text

Ex. 3.4. Fill in the gaps

Ex. 3.5. Read and render the following text

Ex. 3.6. Make the collocations of the model

Ex. 3.7. Match the functions of wholesalers to their definitions

Ex.3.8. Choose the functions of retailers for each paragraph

Ex. 3.9. Fill in the gaps with the proper verb forms

Ex. 3.10. Put words in the following sentences in the correct order

Ex. 3.11. Read the following text and make your own decision

Ex. 3.12. Study the graph of economic output in the UK

Ex. 3.13. Watch the video to answer the question

Ex. 3.14. Read the article and explain

Ex. 3.15. Study the following comments on Academic Writing

Ex. 3.16. Agree or disagree with the following points about paragraphs

Ex. 3.17. The following sentences are in mixed order

Ex. 3.18. The following sentences are in mixed order

Ex. 3.19. Write an essay using the following notes

UNIT 4: ELECTRONIC COMMERCE

Ex. 4.1. Study the following useful terms

Ex. 4.2. Read and translate the following text

Ex. 4.3. Fill in the gaps

Ex. 4.4. Read the text, put “+” or “-“ into each line

Ex. 4.5. Read and render

Ex. 4.6. Fill in the gaps with the proper verb forms

Ex. 4.7. Fill in prepositions where necessary

Ex. 4.8. Match electronic commerce categories to their definitions

Ex. 4.8. Categorize four examples of e-commerce

Ex. 4.9. Fill in the gaps with the proper article

Ex. 4.10. Match the following abbreviations to their definitions and give their full equivalents

Ex. 4.11. Read the text and do the assignment below

Ex. 4.12. Do you think it is easy for a business to shift to an online store?

Ex. 4.13. Study the chart of an international survey

Ex. 4.14. Watch the video to answer the question

Ex. 4.15. Watch the video to answer the question