Ex. 7.9. Choose words from the box to complete the sentences below. Use your dictionary and grammar book to help you decide which words are both appropriate and grammatically correct in each case.

 

REASON	because   as   so   since   therefore   consequently
CONTRAST	although   despite   in spite of   but   however   nevertheless   yet

 

   Selling your business as a going concern can be very risky …………, it can also be very lucrative.

1    The value of controlling stake is crucial, …………. most CEOs switch back to their major policies when the complacency ends.

2    Companies have to keep their shareholders happy………….., brand managers are under pressure to find ways of boosting sales.

3    …………. a brand may sell well in one country, it may not sell at all in another.

4    Price is a signal of quality, ………… consumers well often pay more for premium brands.

5    In 2018, a number of sole proprietors accounted for around a third of all businesses, ………., in 2008, the picture was very different.

6    ………… their disappearance from the market, Nokia’s mobile phones continued to rank second with consumers 20 years later!