Ex. 2.14. Role-play the following situation. Work in pairs. You are senior managers who have to decide on the best distribution channel for the manufacturer. Hold the meeting and discuss the most optimal channel taking into account the following factors.

• What is the type of your product or service?
• Is the market geographically spread? Do you intend to sell abroad?
• Which distribution channels are used by your competitors?
• What is the size of your business?
• Does it have an established distribution network?
• What are the marketing objectives?
• How much control over distribution would you like?