Ex. 7.11. Discuss the following points:

1. Watch the video and name the reasons for the failure of top 10 brands.
2. Starting your own business vs working for a large company: what are the differences?
3. Think of an example of a small business that failed (perhaps from personal experience, or the experience of friends/family/ colleagues, etc). Tell the group about the business and why it failed. Could it have failed?
4. Work with a colleague:

• You have each inherited €0.5m from rich aunts (€1m total) and now want to start a business together. Decide what your business will be.
• Use your business plan to prepare a short presentation to the rest of the group. You will explain your business plan to them. You don't have to cover every issue in the mind map.
• Give your presentation and ask for questions at the end.