Ex. 4.11. What are the products or/and processes most suitable to e-commerce? Give your reasons. Then read the text and do the assignment below:
Some products, such as books or CDs, are good candidates for electronic commerce because customers do not need to experience the physical characteristics of the particular item before they buy it. Because one copy of a new book is identical to other copies, and because the customer is not concerned about fit, freshness, or other such qualities, customers are usually willing to order a title without examining the specific copy they will receive. As technologies develop, many processes, which were strictly handled through traditional commerce, have become more suitable for electronic commerce. This trend will likely continue.
(From: Gary P. Schneider (2015) Electronic Commerce. (11th ed.). Cengage Learning. P.20-21)
Categorize the following processes by suitability for electronic commerce and traditional commerce:
1) Banking and financial services
2) Online delivery of software and digital content (music, movies, etc.)
3) Roommate-matching services
4) Sale of automobiles
5) Sale of books and CDs
6) Sale of goods with strong brand reputations
7) Sale of high-value jewelry and antiques
8) Sale of impulse items for immediate use
9) Sale of investment and insurance products
10) Sale of residential real estate
11) Sale of travel services
12) Sale of used, unbranded goods
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Well Suited to Electronic Commerce
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Suited to a Combination of Electronic and Traditional Commerce Strategies
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Well Suited to Traditional Commerce
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