Ex. 3.19. Write an essay using the following notes:

Key Differences between Wholesale and Retail

The points given below elaborates the fundamental differences between wholesale and retail trade:

1. Wholesale means the sale of goods in voluminous quantity, at a low price. The business of ... is known as Retail.

2. Wholesale ... whereas Retail creates a link between wholesaler and customer.

3. There are wide differences between wholesale and retail price of a particular commodity, i.e., the wholesale price ... .

4. In wholesale business, there is no requirement of an art of selling the goods which is ... in case of retail business.

5. The size of a wholesale business is ... than a retail business.

6. In the retail business, the retail shopkeeper can choose the goods freely which is not possible in wholesale business because ... .

7. In wholesale business, the capital requirement is ... than in retail business.

8. The location is of utmost important in retail, but in wholesale, ... .

9. While selling the goods in retail the appearance of the shop and the display of items should be good to attract more and more customers. However, in wholesale, ... .

10. There is no requirement of advertising in wholesale but retail business ... .

Whenever a product is produced, it does not come to us directly. There are so many hands, through which a product passes, and finally, ... . In wholesale, mild competition can be seen, but in retail, ... , so it is very tough to retain and regain customers.