UNIT
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USE OF ENGLISH
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READING
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SPEAKING
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ACADEMIC WRITING
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1
Trade and Commerce
pp. 9-24
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Academic vocabulary and terms
Grammar: Prepositions;
Tense and Voice Revision
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Text:
Difference between Trade and Commerce
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Discussing issues of Commerce Education
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Formal and Informal English
Organizational Pattern
Writing an essay
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2
Distribution Channels
pp. 25-42
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Academic vocabulary and terms
Grammar:
Prepositions; Tense and Voice Revision
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Text:
Distribution
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Discussing diagrams
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Connectives
Writing an essay
Describing diagrams
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3
Wholesale and Retail
pp. 43-60
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Academic vocabulary and terms
Grammar:
Tense and Voice Revision;
Word Order
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Text:
Difference between Wholesale and Retail
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Discussing retail and wholesale businesses
Discussing graphs
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Paragraph Structure
Writing an essay
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4
Electronic Commerce
pp. 61-81
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Academic vocabulary and terms
Grammar: Articles; Prepositions;
Tense and Voice Revision
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Texts:
Evolution of Electronic Commerce.
Electronic Commerce and Electronic Business
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Discussing electronic and traditional commerces
Discussing e-commerce “myths”
Discussing charts
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Stages of Writing Essays
Describing bar charts and graphs
Writing an essay
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5
Management styles and qualities
pp. 82-93
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Academic vocabulary and terms
Grammar:
Inversion; Emphasis
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Text:
Management Styles
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Discussing management qualities
Discussing graphs
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Writing a summary
Describing graphs
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6
Company types and Corporate Governance
pp. 94-105
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Academic vocabulary and terms
Grammar:
Phrasal Verbs
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Texts:
Types of Business
Entity
The Levis story
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Discussing issues of corporate governance
Discussing SWOT analysis
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Writing a summary
Describing charts
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7
Running a business
pp.106-119
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Academic vocabulary and terms
Grammar:
Word Order;
Transitive and Intransitive Verbs
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Texts:
Company Growth Phases
The Reasons why a New Business can fail
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Discussing issues of setting up and running a business
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Connectives
Writing an essay
Describing diagrams
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8
Contemporary Global Issues
pp.120-135
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Academic vocabulary and terms
Grammar:
Tense and Voice Revision
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Texts:
Geopolitics and the World Economy
Japanese industry in Europe
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Discussing globalisation issues
Discussing environmental problems
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Writing a summary
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APPENDIX. ACADEMIC SKILLS
pp.136-146
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KEYS
pp.147-168
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