Ex. 4.12. Do you think it is easy for a business to shift to an online store?

Ex. 4.12. Do you think it is easy for a business to shift to an online store? Why? Why not?

According to Digital River, building an e-commerce site is not as simple as ABC.

The findings by e-commerce company Digital River uncover a number of myths surrounding the venture into e-commerce. "By addressing these myths, companies will hopefully avoid landing themselves in hot water or losing unnecessary revenue."

(From: http://www.webdesignvn.com/ECommerce-Guide/F9EF868/Default.aspx)

Which of the following statements can be termed as e-commerce “myths”? Give your reasons.

1. A company becomes national as soon as it can accept credit cards and PayPal. 
2. Aggressive marketing will create bad will with customers.
3. Building an e-commerce site does not enable businesses to trade easily.
4. Building an e-commerce site enables businesses to trade with no complications.
5. Businesses can market products aggressively online if they sell their products through a reseller.
6. Companies can sell directly to the SMB market via websites.
7. Companies cannot sell directly to the SMB market via websites.
8. Customers will stumble on a company's site easily; there is no need to do additional marketing or merchandising.
9. Ease of site navigation is a major factor.
10. Ease of site navigation is a minor factor.
11. E-commerce requires little outside input as it is a project for the IT department.
12. E-commerce is not a project for the IT department only and requires a lot of outside input.
13. E-commerce never boost the finances of any business.
14. E-commerce will boost the finances of any business.
15. Customers’ good will is created by aggressive marketing.
16. If businesses sell their products through a reseller, they cannot market products aggressively online.
17. Potential customers will assume that a company's site is illegitimate.
18. Potential customers will assume that a company's site is legitimate.
19. The moment a business can accept credit cards and PayPal, it becomes global. 
20. To encourage customers to use a company's site it is necessary to do additional marketing or merchandising.