Ex. 2.19. Read the text and write an essay
Ex. 2.19. Read the text below and write an essay on the distribution system in a Russian industry (according to your choice):
US Beer Industry
The US has a three-tier beer distribution system, which consists of brewers, distributors and retailers. Over 3,000 beer distributors, with over 130,000 employees, manage the multibillion-dollar business of delivering brew to retailers. From Anaheim (California) to Zanesville (Ohio), these wholesale distributors make sure that beer flows from brewers to a variety of retail outlets ranging from neighborhood taverns to local convenience stores. In the US, the basic system is that brewers must sell to distributors, distributors sell to retail outlets and only retail outlets can sell beer to consumers.
(From: Pelton, L.E., Strutton, D., Lumpkin, J.R. (2016). Marketing Channels. Edinburgh: Heriot-Watt University. P.1/2)